All elements are placed in a horizontally elongated red rectangle. The icon is left as it is – with a wave crest and Fuji mountain. The exception is the letter “I,” which, according to conventional typography, initially has double-sided serifs. For this, the designers chose a light font – thin, wide, grotesque. In the spring of 2010, a logo with an inscription was approved. At first, the emblem did not have any verbal designations, but the brand name appeared over time. Their looks are presented schematically, as everything is adapted to the manufacturer’s graphic style of surfing and skateboarding clothing.
The snow-capped mountain peak absorbs the high ridge. They were inspired by Japanese prints of Mount Fuji and a typhoon wave to create the sports brand’s identity. And since the company’s products were related to surfing, Green came up with a stylized image of a wave covering a large mountain.Īlan Green and John Law designed the debut logo. Mount Fuji can be seen in the background, and it seems to the viewer that the wave will now absorb it. According to the creator, he was greatly impressed by the engraving by Japanese artist Katsushika Hokusai “The Great Wave off Kanagawa.” It depicts a historical event – a powerful storm off the coast of Kaganava, which destroyed the town. The company logo was created by Alan Green himself in 1969 and has not changed since that time. The name of the company Quicksilver is translated from English as “mercury.” It denotes movement, speed, and at the same time – all the qualities of metal, which very accurately reflects the brand’s philosophy. Factories are located in China, France, the USA, and Australia. In the early 2000s, the head office moved to the United States, since 2017 it has been relocated to Biarizza, France. Within a year, the company opened its representative offices in the USA and Europe. Athletes from all over the world following the Australian wave have taken the first Quicksilver factory’s products to their countries. It is a surf center, and the demand for comfortable clothing was very high there. The company was founded in 1969 by surfer Alan Green in Torky, Australia. It became Boardriders in 2017, retaining the Quicksilver brand. The company that owns it was founded in 1969 by Alan Green.
It appeared in the Australian city of Torquay, and now its head office is located in Huntington Beach, California (USA). This is a clothing brand, shoes, and accessories for extreme sports, including skateboarding, snowboarding, etc.
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