This implies it has a bold and legible font that helps customers read it regardless of the medium being used. The official logo has kept a clean personality. This is because its layout is clean and modest, giving it the ability to fit better on any medium while keeping its quality and persona. The Fruit of the Loom’s logo can dress on many marketing channels with comfort. All famous logos use constant elements to win the loyalty of their customers. The consistency has earned it the trust it needs to survive in a keen business environment. The brand has had six redesigns, yet it has used the same design elements in creative ways for about 128 years. Anyone who comes into contact with the Fruit of the Loom’s logo can recall and connect it to the company. So customers would hardly forget a brand that features them on its logo design. This resulted in an attractive and modest logo design with a tasty bite.Īn apple, grapes, and berries are familiar fruits. The Fruit of the Loom’s emblem has graphic elements that are few-fruits, colors, and typeface. The designer put every thought into making the Fruit of the Loom logo clean.
The designer has redesigned the fundamental graphic elements, making them look cleaner, sharper, visible, and more attractive. The logo features the fruits above the wordmark in bold letters. With no frame, it has become modest and mouth–watering. The Fruit of the Loom’s logo design has taken on a modern approach. Below the wordmark was the inscription-unconditionally guaranteed in uppercase letters. Also, one of its grapes became green, and the letters of the wordmark grew in the same size, weight, and height. The fifth redesign had the fruits above an eclipse frame with a shadow. Apart from the Letters-F and L, the designer underlined the rest with red lines. And inside the frame but below the fruits was the wordmark. The emblem had colorful fruits on the edge of a white and black eclipse frame.
The fruits took on their bright colors, but the background color grew lighter, making the graphic elements look classic.įor the fourth time, the Fruit of the Loom’s logo changed. The 1951 logo updates didn’t change the previous visual asset’s look-the same Fruit of the Loom’s logo, but with colorful additions. The fruits and the wordmark that were resting in the circles had 3D emotions. After nearly nine years, the company adopted a light shade of brown seal as its official identity. What do you think of the Fruit of the Loom’s second logo design? To me, it looks like a coin with rough edges. Though the name remained in caps, the “Fruit and Loom” got enlarged. The banner also disappeared, leaving the wordmark alone. The vegetative background became less visible, but the blue and white cloud remained prominent. A sphere replaced the square frame, and the fruits were redrawn. The company used the first logo for about 34 years before making changes. This design looks like a realistic painting, and it was the original logo design. The emblem featured the cloud and a vegetative background. And inside a golden brown banner was the brand’s name-Fruit of the Loom in uppercase letters. The Fruit of the Loom logo shows four fruits-red apple, purple grapes, light berries, and green grapes on a square frame. These pluses and minuses have not changed the brand’s personality. The designers have altered the colors, redrawn the fruits, changed the fonts’ position, and added frames. Though the key elements in the Fruit of the Loom logo are always kept, they get retouched from time to time.
With its modest layout, the Fruit of the Loom’s logo sprouts readily on all marketing mediums-merchandise, websites, billboards, televisions, and many others.Įvolution of the Fruit of the Loom’s logoįor about a century-plus, the trademark has undergone six redesigns. The cleanness of the design and its choice of graphic elements make the trademark widely acceptable. Under these tempting fruits, you’ll find the brand’s name in bold, style, and caps. The colorful Fruit of the Loom logo design comprises a red apple, green grapes, leaves, berries, and purple grapes. Going by its name, the company has used fruits to design its logo. Among fashion giants, the brand has earned a reputation as one of the leading casual wear producers. In contrast, the biblical term refers to children, and the American brand points to clothing. Let’s look at the Fruit of the Loom’s logo and some history behind the clothing maker.įruit of the Loom, a historic brand, took part of its name from the phrase-fruit of the womb.
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